Inside Counsel magazine recently quoted the general counsel of the NCAA, Else Cole, as saying, “We know if we do begin to settle, we’ll have even more lawsuits filed against us” (September 2009, p. 14). This is an interesting litigation strategy and one not atypical of large corporations. It is a restatement of the deterrence theory and Domino theory.
The strategy is successful so long as you keep winning. Once you lose a case — and all it takes is one loss — the opportunity to settle on your terms may have evaporated and now the defendant has even more lawsuits filed against it.
This is not to say that the anti-settlement strategy is a bad one. Each company must make a strategic decision based on a number of factors, including management’s appetite for resolution, the need to set a precedent and make a statement for larger business purposes, and the not insignificant matter of whether insurance is involved. If insurance is involved, then the decision to defend her settle has to extent been relinquished to the insurance company, which may not necessarily embrace a “defense to the death” philosophy.